Media & creativity
Human-made, AI-assisted or hybrid: how we label our work
Why every image and film we make carries one of three labels, and where the line between them falls.
Publication details
- Type
- article
- Topic
- Media & creativity
- Date
- In progress
- Reading time
- About 3 minutes
- Authors and partners
- TELORIMA · no partner organization
In short
- We expect a three-way label to be clearer to viewers than a yes-or-no one.
- In early conversations, people asked which label a piece carried before they asked who made it.
- We think a label should say how a piece was made, not whether it is good.
Why three labels, not two.
Every image and film we publish carries one label. Human-made: created entirely by people. AI-assisted: led by people, with AI tools used for specific tasks and reviewed by people. Hybrid: human and AI work combined into one result, directed and approved by people.
A yes-or-no label would put a retouched photo and a generated one in the same box. Three labels keep them apart, and tell the viewer how much of what they see a person made.
This article records where we draw each line, and the cases that were hard to call. We will add to it as the hard cases come up.
Figure
One piece, three labels
The figure for this article will show one piece of work at each stage of making, with the label each stage would carry. It comes with the first finished example.1
Limitations
- What these notes cannot show yet
- This is how we label our own work. It is not a standard, and it has not been tested with viewers; whether people read the labels the way we mean them is still open.
Put it into practice
Put it into practice.
AI & hybrid production
Not sure yet? Start with advice.
AI strategy
Contributions
- Research
- Our media team, from the pieces we have labeled so far.
- Writing
- Our creative direction lead.
- Review
- Everyone who labels work here reads it before it is published.