A jewelry catalog that keeps selling after hours
A family gold workshop swapped its printed catalog for a smart brochure that answers questions and takes quote requests at any hour. Client: A family gold workshop.1
Facts
- Client
- A family gold workshop
- Field
- Gold & jewelry
- Region
- Not stated
- Year
- Not stated
- Topics
- Technology
- Services
- Smart brochures
- Consulting
- Digitalization consulting
- Products used
- —
The challenge
A printed catalog that closed when the shop did.
The workshop printed a new catalog every season. Prices and stock changed within weeks, each print run cost more than the last, and no page could answer a customer asking about a ring at ten at night.
What we did
- Technology
- Turned the catalog into a smart brochure: every piece with photos, weight and options, a question box that answers from the workshop's own notes, and a quote request that lands with the owner.
The work
Flip a smart brochure
Browses a jewelry collection, asks it a question, requests a quote.
Smart brochures
The outcome
The catalog now works after hours.
Customers browse, ask and request a quote when it suits them. The workshop changes a piece in minutes instead of waiting for the next print run, and starts each morning with the night’s requests already in hand.
In their words
“Customers used to call to ask if a piece was still available. Now they ask the catalog, and we answer the ones that need us.”
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